Food, Lifestyle

Cut down your Coffee Footprint

I am constantly on the run these days, whipping in and out of meetings, grabbing drinks with friends and occasionally pausing to grab a cup of coffee. It was not until recently when I stopped to think what my fast-paced lifestyle is doing to the world around me.

After some quick research, I found that casual takeaway coffees like mine are contributing to the 100 billion coffee cups filling up per year. And it takes an average paper coffee cup twenty years to decompose while lying in a landfill, according to the Boston Global.

That’s a lot of coffee cups in our lifetime.

To keep up with our coffee consumption, twenty million trees are hacked down each year. Furthermore, the amount of water that goes into making your one takeaway coffee cup you are about to discard in a passing bin is 5 litres of water.

And that does not even include the 140 litres per cup of coffee, used in the production, processing, transport and roasting process of only the beans. Read more about the water footprint.

Reduce, Reuse, Recycle

100 billion coffee cups may seem like a monumental statistic to challenge. It is important to remember your basics: reduce, reuse, recycle. The solution lies in the mantra: carry your own reusable cup.

Ecoffee Cup comes in all shapes, sizes and colours. Credit: Show Up Brands.


The Ecoffee Cup is a new generation of coffee cups that offers a reusable alternative to the paper cups. It is made from bamboo, a fast-growing natural crop that makes manufacturing these cups sustainable. The cup is BPA and phthalate free and even dishwasher friendly! And once it reaches the end of its cycle you can plant it in your compost your are cultivating in your backyard.

Join the #stopthe100billion campaign

I have been using my Ecoffee Cup religiously. It is easy to tuck into my bag, carry to work and grab a coffee along the way. It is making a dent in my coffee cup footprint, which was sitting at around 200 cups per year.

Imagine the difference it would make each of us sipped coffee from one of these coffee cups?


#stopthe100billion with Ecoffee Cup. 

Ecoffee Cup has also launched a #stopthe100billion campaign. The campaign kicked off in the UK in 2015 and is quickly picking up speed in South Africa, according to Joris van Grieken from Ecoffee Cup. The cups are now on sale at various coffee shops across the country and can be ordered online.


The cups also have a funky design and Ecoffee Cup is working with local designers to get come fresh local trends on the shelf.

To make a difference and join in the campaign, take a picture with your Ecoffee Cup and use the hashtag #stopthe100billion.




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